The Exhibitor Manager, Mari Carmen Gorostiza, explained at the event, attended by some 100 people, that the BIEMH organising team, since it is aware that the current economic situation affects the capital goods industry, has decided to offer its firm support to companies in order to make the most of the BIEMH 2012, and to help them to reinforce their commercial activity in the most effective way possible, guaranteeing advantageous economic conditions of participation.
In order to achieve this goal, the services and commercial areas have offered exhibiting companies personalised management, as well as providing the chance to use the direct BEC promotion services. Additional benefits depending on the amount of space rented have been considered, going from 5% to 20%. Some other extra advantages available are related to preferential reservations on certain registration periods, easy payment terms and special stand decoration packs, hotel accommodation, meals, work meetings, parking, etc.
Regarding promotion, Mari Carmen Gorostiza highlighted that different initiatives for wide dissemination of exhibiting firms' activities (products, novelties, invitations to preferential clients...) are under development.
BIEMH organisers have also decided to offer advantageous conditions for participating companies in this event.
A new line has been added to the campaign to attract buyers this year - exhibitors will be able to state the countries they are interested in, the most representative client sectors and users for their activity and products, with the aim of offering a tailored campaign that adapts to exhibitors' needs and commercial objectives.
Furthermore, exclusive and personalised communications are being designed and sent to promote the presence of exhibitors at the fair, and their products. Exclusive VIP client reception upon request of companies, and management of invitations to VIP clients upon request of companies. On-line catalogue, a new professional service to check products, valid for two years, and other advertising services such as BEC TV.
The Exhibitor Manager stated that the BIEMH 2012 is working to attract exhibitors from a total of 50 countries. Regarding external markets, an initial priority target group has been established, made up of Germany, Korea, Denmark, USA, France, Italy, Japan, Portugal, United Kingdom, Czech Republic, Switzerland, Taiwan and Turkey. Other countries addressed by the campaign include: Andorra, Saudi Arabia, Algeria, Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, China, Slovakia, Slovenia, Finland, Greece, The Netherlands, Hungary, India, Ireland, Israel, Kuwait, Luxembourg, Malaysia, Monaco, Norway, Poland, Russia, Serbia, Singapore, South Africa and Sweden.
The sectors involved in next edition will include machine-tool (metal cutting and metal forming), other machines (welding, oxycut, surface treatment), machine tooling, parts, components and accessories, production systems automation, metrology and quality control and services.
The campaign aimed at professional visitors has also started and BIEMH organisers have 70,000 addresses for national and international companies.
For the 2012 edition, strategic target countries to promote visitor/buyer participation mainly include India, China, USA, Mexico, Brazil, Russia, Turkey, Poland, Slovakia, Colombia, Czech and United Arab Emirates, apart from European ones. Furthermore, other countries may also be tackled.
Moreover, the exhibition sales team will travel to countries in Asia (China, India), Latin America (Argentina, Mexico, Chile and Colombia) and Europe (Poland, Russia) at the beginning of next year for specific promotion campaigns.
All these efforts will mainly focus on professional visitors from the following sectors: automotive, aeronautics, wind power, railway, moulding, oil valves, construction machinery and iron and steel industry.
The BIEMH'12 is supported by the commercial offices of the Spanish Institute of Foreign Trade (ICEX), the network of agents of the Society for the Industrial Promotion and Reconversion (SPRI), and the Bilbao Exhibition Centre’s own agents abroad, to coordinate delegations of purchasers in countries from the 5 continents.
35,000 VISITORS AT THE BIEMH'10
Lastly, Mari Carmen Gorostiza reminded attendees that 35,263 people visited the last BIEMH, held in 2010, coming from a total of 54 countries, many of them strategic and important machine-tool consumers, such as Portugal, France, Germany, Turkey, Switzerland and Spain, in Europe; as well as India, Argentina, Russia, Brazil, the Maghreb, Chile, Israel, China and Mexico. These visitors have reinforced the leadership and quality of the BIEMH, because of the commercial and economic effort carried out by this industrial event.
A total of 1,085 international manufacturers, importers and distributors exhibited the most advanced machinery and the latest technological innovations in the pavilions at the Bilbao Exhibition Centre.
IMPORTANT RECOVERY OF ORDERS
Regarding the situation of the machine-tool industry, the Chairman of AFM, Koldo Arandia, highlighted in Hannover that these are difficult years, but that the industry is recovering steadily. In 2010, 100% new orders to purchase machinery were issued, while the amount of new orders increased by 66% during the first half of 2011. An increase of 20-30% is expected for production and exports by the end of 2011.
Manufacturers of Spanish machine tool represents the third largest producer and largest exporter of the European Union and the ninth worldwide. They specialize in adapting to the specific needs of each client, as well as precision machinery.
Departamento de Comunicación, 22 Septiembre 2011
BILBAO EXHIBITION CENTRE